The marketing major exposes students to the necessary theoretical and applied frameworks to analyze marketing problems from an evidence-based perspective to generate solutions. Students may add a specialization in energy or entrepreneurship. Following graduation, students launch into careers domestically and internationally in specialized areas including brand management, sales, advertising, analytics, and public relations and in industries including consumer products, business-to-business selling, nonprofits, hospitality, and entertainment.
The A.B. Freeman School of Business offers well-defined majors with great emphasis on ethics, computer modeling, and writing skills. The program integrates the liberal arts and sciences with majors in finance, legal studies in business, management and marketing. In addition, the Freeman School offers a highly personalized academic environment that contributes to professional development. Goldring/Woldenberg Complex, home to the Freeman School, provides its own library, computer labs, undergraduate education and program office, management communication center, trading room, and career management center.